ACON Investments Completes Investment in BetterWare
Washington, DC, March 18, 2015 – ACON Investments, L.L.C. and its affiliates (“ACON”) announced today that it has completed an investment in certain affiliates of BetterWare de México (“BetterWare” or the “Company”). BetterWare is the leading direct seller of home organization products in Mexico. ACON’s investment in BetterWare supports existing management, led by its President and CEO, Mr. Luis Campos, to help the Company continue its rapid growth.
“Under the leadership of Luis and his team, BetterWare has tremendous potential in the region, where households increasingly demand better organization products as income levels rise and average housing space declines,” said Jorge Dickens, a Managing Partner of ACON. “We believe this investment will help the Company grow as a strategic and valuable asset in the direct selling industry,” he noted.
The transaction builds on ACON’s experience as a leading investor in the consumer and retail sectors throughout Latin America. The investment is also representative of the firm’s strategy in the region, where it seeks to partner with established management teams and invest through highly structured transactions in middle-market businesses that are at inflection points in their development.
Mr. Luis Campos commented, “We appreciate the support, flexibility and expertise of ACON and look forward to working together with its Mexico and Latin America teams to bring BetterWare to its full potential.”
The transaction represents the second investment made from ACON’s fourth pool of capital dedicated to Latin America, ACON Latin America Opportunities Fund IV, L.P., which held its final closing in August 2014.
Terms of the transaction were not disclosed.
Founded more than 80 years ago in England and with operations in Mexico since the late 1990’s, BetterWare de México has since been recognized and established as a major brand, marketer and innovator of quality home organization products. Headquartered in Guadalajara, Mexico, the Company has a presence in all 32 states and more than 800 cities and towns. For more information visit www.betterware.com.mx.
About ACON Investments
ACON Investments, L.L.C. is a Washington, DC-based international private equity investment firm that manages private equity funds and special purpose partnerships that make investments in the United States and Latin America. Founded in 1996, ACON and its principals have managed over $3.5 billion of capital. Over the last 19 years ACON has completed 29 investments across nine different Latin American countries. ACON has professionals in Washington, DC, Los Angeles, Mexico City, São Paulo and Bogotá. For more information, visit www.aconinvestments.com.