Executive Team

The Executive Team generates and leads the implementation of strategies that encourage the development of the Private Equity industry in Mexico working with the Board of Directors and the Committees of Institutional Relations, Dissemination, Promotion and Venture Capital.


 Maria Ariza

Maria Ariza, CEO

Maria Ariza is CEO of AMEXCAP, the Mexican Association of Private Equity and Venture Capital Funds dedicated to supporting the growth of the private equity and venture capital industry in Mexico. AMEXCAP’s membership is comprised of over 100 funds who have raised an accumulated of USD$32.2 billion to invest in Mexico plus over 50 specialized firms and strategic allies involved in Mexico’s economic development. Maria is also founding partner and Board Member of Facial Design S.A. de C.V., Mexican manufacturer and distributer of beauty and personal care products; partner and Board Member at Dabvsa S.A. de C.V, holding company focused on Senior Lifestyle developments and operations; and partner and Board Member at Crediauto Financial, an automobile financing company in America focused on the Hispanic market. María is also Member of the board at CMR A.C. and Fundhepa A.C. Prior, Maria worked as Associate at NAFTA Fund of Mexico, a private equity fund investing in medium sized Mexican companies, where she analyzed and helped structuring investment opportunities. Maria worked as Director of the Project Management Office at Impulso, Grupo Empresarial, and at the APEC Organizing Committee. Maria has a Business Management Master’s Degree from Harvard University, qualified for the Dean’s List of Academic Achievement Award, and holds a BS in Industrial Engineering Cum Laude from Universidad Iberoamericana. 

Diego Armenta_v2

Diego Armenta, Research Director


5083 5090 al 92 ext. 105

Diego is Research Director at the Mexican Association of PE and VC funds (AMEXCAP), an association that generates and disseminates information of value for its members and for the ecosystem of private equity. He is head of the research department of the association, generates information and generates of pipeline for funds members of the AMEXCAP.

He previously participated in the National Institute of the Entrepreneur (INADEM) in developing strategies of public policies for the consolidation of mechanisms for economic development, as well as the economic analysis of the Economic Recovery Program for the Directorate of Programs of Strategic Sectors and Regional Development.

Master in Finance and Bachelor in Business Administration by the Monterrey Institute of Technology and Higher Education (ITESM) , has extended graduates in assessment of investment projects (ITAM), Strategic Planning in the Public Administration (UNAM) as well as the creation and operation of private equity funds (Anahuac).  

Santiago Salinas_v1


Santiago Salinas, Head of Institutional Relations


5083 5090 al 92 ext. 113

Santiago currently collaborates in the Mexican Association of PE & VC Funds (AMEXCAP) serving as the Head of Institutional Relations. Among its functions, he has to foster the relations of this association among several governmental instances, federal and state levels, as well as with the Legislative Power and other actors of the industry.

Previously, in 2012, he participated in the political campaign of Lic. Enrique Peña Nieto in his candidacy for the Presidency, and during the period 2012-2014 he served as an advisor in the Office of the Presidency of the Republic.

In addition, Santiago has had several incursions into entrepreneurship, among them, he is a founding partner of the brand "Sal & Mar", Mexican e-commerce dedicated to the sale of beach items (sunglasses, inflatables and swimsuits) focused on the lifestyle of young millennials. Founding partner of the company "Rush Bar", which offers catering services exclusively of Molecular Mixology (transformation of a liquid drink into different states of matter).

Santiago holds a Master in Management from the Escuela de Alta Dirección y Administración (EADA) in Barcelona, ​​Spain and holds a degree in Economics and Finance from the Instituto Tecnológico y de Estudios Superiores de Monterrey (ITESM). 

Martha Terres_1 


Martha Terrés, Programs and Communications Associate


5083 5090 al 92 ext. 104




Carla Arrangoiz

Carla Arrangoiz, Public Relations and Memberships Associate



5083 5090 al 92 ext. 110

Works in AMEXCAP since 2014. Currently within the AMEXCAP is responsible for Institutional Relations with the objective of linking member funds with government agencies, associations and chambers to raise awareness of the private capital sector among entrepreneurs and state governments, secretariats of economic development through Organization of regional forums, breakfasts meetings and presentations.

Among other activities, she is responsible of coordinating courses and programs with universities and educational institutions that support the training and updating of the main actors in the industry through programs and courses specialized in private and entrepreneurial or venture capital.

Also supports the AMEXCAP in the follow-up of Memberships and Prospecting for new affiliates and associates,

She holds a degree in economics from the UIA, and specialized courses in finance and accounting.

Previously she had worked in the financial sector at Banco Santander in the area of ​​correspondent banking and international business and as a consultant in the area of ​​corporate finance at Andersen Consulting.

Daniela Piña

Daniela Piña, Technical Committee Associate


5083 5090 al 92 ext. 111

Daniela Piña is Technical Committee Associate at AMEXCAP, she coordinates all five strategic Committees at the Association, as well as AMEXCAP’s Management and Executive Board. Her main task is to provide monitoring and follow up to Committees’ agendas and agreements made during Board sessions.

Daniela has a college degree on International Relations by Instituto Tecnológico Autónomo de México. During her college years, she made an internship in Promexico, particularly on the Business Intelligence Area. For three years, she worked as research assistant on international law issues for PhD. Gabriela Rodríguez. After graduating she worked at a consultant firm, providing strategic sponsoring to companies going through a crisis. Regarding Federal Government, she recently served as chief of staff for the Mexican foreign service and Human Resources General Direction in the Minister of Foreign Affairs.  

Sergio Margalef v2

Sergio Margalef, Strategy Associate


5083 5090 al 92 ext. 109

Sergio Margalef works as a Strategy Associate in AMEXCAP promoting AMEXCAP's relationships with LPs, GP's and VC Funds, identifying best practices, generating useful information for the assigned segments, proposing special projects to the Association and participating in the generation of agendas for the AMEXCAP events. He holds a bachelor's degree in International Business from Universidad Iberoamericana and before joining AMEXCAP he worked at Citigroup and GBM Grupo Bursátil Mexicano.  


Brenda Aguilar, Project Analyst


5083 5090 al 92 ext. 116

Brenda join to AMEXCAP in 2011. She is responsible to manage the content of the AMEXCAP website. She is in charge to publish the Weekly Newsletter for members and the Monthly Newsletter of the Private Equity Industry, as well as to elaborate the Directory of AMEXCAP Members. She follows up approved projects of the association with INADEM. On 2012 – 2013 she followed up companies benefited from the “Programa Mercado de Deuda”, in wich AMEXCAP was Operating Organzation. Brenda has been advisor from “Programa de Consultores Financieros PYME” and at the ITESM Incubator. She was Research Assistant and Fellow of the Institutional Research Training Program at CIECAS-IPN. Brenda holds a bachelor’s degree in Economics from ESE- IPN.  

 Juan Pablo Migoya_1

Juan Pablo Migoya, Analista de Investigación


5083 5090 al 92 ext. 114

Juan Pablo is part of the AMEXCAP research team, carrying out various analysis to generate studies and reveal useful information for the funds, focusing mainly on Private Equity, Infrastructure and Energy. He also gives advice to entrepreneurs and funds on capital raising issues. Before joining the team, he was part of a Venture Capital fund, searching actively for potential investment companies and developing financial models for the analysis of these. Previously, he worked at PricewaterhouseCoopers in the Capital Markets Advisory team, advising financial sector companies on financing alternatives.

Juan Pablo has a degree in Finance and Public Accounting from Universidad Anáhuac. 



Pablo López-Lachman Segovia, Research Analyst



5083 5090 al 92 ext. 102 

Pablo is a Research Analyst at AMEXCAP. He delivers quality research products and services for AMEXCAP members and associates. He oversees the Venture Capital and Real Estate sectors and participates in the prospecting and analysis of various investments as support for different funds.

Prior to joining AMEXCAP, he was a Finance Intern at KPMG Cárdenas Dosal´s Merger & Acquisitions Team, where he prepared client pitch-books for M&A transactions that involve economy and industry overviews, financial analysis, valuation models, and other merger statistical analysis. Furthermore, he assisted on live M&A deals with other KPMG teams.

Pablo holds a business administration degree from Instituto Tecnológico Autónomo de México. 


Andrea Tavera, Logistics and Comunication Analyst


5083 5090 al 92 ext. 103



Ivonne Castelazo, Office Manager


5083 5090 al 92 ext. 101


 Zita Horvath


Zita Horvath, Regional Director