Sirena receives USD$3 Million Series A Investment

Published: 29/June/2018

Sirena is the app that connects sales agents with clients instantly. Dalus Capital, a Mexican Venture Capital fund, led the round which also included participation from NXTP Labs and other regional funds.
Mexico City, Mexico (June 27, 2018) - Sirena (, has announced the closing of its $3 Million Series A investment led by Dalus Capital, with participation from NXTP Labs and other regional funds. The round will go towards accelerating growth, expanding Sirena’s geographic presence, and developing additional products and functionalities related to communication and AI.
Sirena integrates businesses most-used communication channels such as MercadoLibre, phone calls, Facebook or Whatsapp onto one intuitive app that allows business to capture, distribute and follow up with leads automatically. The Company is a pioneer in the industry, offering its clients an automatic solution for contacting leads, facilitating communication and ensuring follow-up.
Among its primary clients are companies such as Volkswagen, Sura Insurance, and a large number of car dealerships, insurance companies, real estate and finance companies. The company has a physical presence in Mexico, Argentina and Brazil, on top of operations in various other Latin American countries and Spain.
“We expect accelerated growth in the next year. Our focus will be on bringing new solutions to market and improving the quality of our services. We appreciate the support of our clients during our first 2 years. Now is the time to work even harder for them,” confirmed Miguel Ángel Morkin, CEO and co-founder of Sirena.
Diego Serebrisky, Managing Partner for Dalus Capital, mentioned, “we believe Mexico holds huge potential for Sirena. These last two years have delivered great results and we are betting they cement their position as the market leader in the country.”
“More and more, clients are demanding instant attention and service. Sirena helps traditional companies accelerate their response rate in industries where the first to attend a lead often wins the business. We are excited to help Sirena become the leading sales communication tool in Latin America,” noted NXTP’s Gonzalo Costa.

About Sirena
Founded by Miguel Morkin, Ezequiel Sculli, Lautaro Schiaffino and Julián Bender, Sirena ( aims to integrate the communication by connecting reps and clients instantly. Sirena integrates the channels of the business (phone, WhatsApp, Facebook, Google, classifieds as Mercado Libre and any other site); distributes clients instantly and connects reps and customers with an intuitive interface. It also enhances tracking of every activity in order to improve the sales process. Sirena is available with native apps for iOS, Android and desktop. The company has physical presence in Argentina, Mexico and Brazil, and customers in all the region.
About Dalus Capital
Dalus Capital’s vision is to support the best entrepreneurs in Mexico and Latin America that are creating high-growth companies, based on innovative technologies or business models. These companies, together with the capital and experience Dalus Capital contributes, can grow their business and earn recognition as some of the region’s greatest success stories. Dalus Capital is a member of the Draper Venture Network (, an organization of independent investment funds from 4 continents which collaborate and co-invest in projects. Dalus Capital is led by Diego Serebrisky and Rogelio de los Santos, and has offices in Mexico City and Monterrey. More information is available at
Acerca de NXTP
About NXTP Labs
NXTP seeks to invest in companies throughout Latin America that develop innovative, scalable, and cost-effective business models using new technology. The fund looks for exceptional teams that efficiently deliver basic and value-added services to Latam customers. NXTP believes there is a great opportunity to build amazing internet products and leverage technology as a driver of impact at scale. With a network of +400 founders in which NXTP has invested, the fund aims to drive successful investments through community-building, shared learning, great communication and empathy. 

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